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INGREDIENT SOURCING
Discover how we connect our mission with product development by sourcing
ingredients from traditional communities around the world.

Aveda, who partners with salon and spa professionals around the world, sees beauty as a craft, not as a product result. Aveda beauty professionals are unique in the industry for their pursuit of a higher art: helping make their clients not only look beautiful, but feel beautiful.  

This selfless quest to bring out the beauty in their client through genuine care, differs from beauty industry norms. Empowered by its unique  Mission, Aveda believes that authentic beauty is one that works in harmony with the greater web of life.  It does not qualify as beauty if it hurts any of the diverse life forms that the best beauty artist of all, Nature, created.  Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with one another as human beings.  In order to be Beauty, it also needs to be Good. Beauty is the result, but also the process followed in pursuing that result. Said simply, Beauty Is As Beauty Does.

Dominique Conseil Dominique Conseil President Aveda

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Tel: +39 0473 445 263   |   info@organic.bz.it